Consistency builds credibility.
Credibility allows a business to experience longevity. Consistency in business is not an option, it is essential to achieve success. Inconsistency comes from a lack of assessing, identifying, strategizing, developing, and implementing. One way to ensure consistency is through policies and procedures. Anything that needs to be done more than once needs a procedure or it will not be done the same every time.
Consistency starts with the leadership of a company. When the leadership understands the importance of consistency in all they say and do, they will then lead by example concerning consistency and empower others to do the same.
Inconsistencies in a business will:
- Undermine credibility
- Foster confusion
- Breakdown trust
- Destroy a companies reputation
- Eventually put a company out of business
Consistency in a business will:
- Create credibility
- Foster trust and reliability
- Build a clear and recognizable business image and brand
- Build a good company reputation
- Retain current clients
- Bring an abundance of referrals, new business with less cost
- Longevity in business
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“True Perceptions was able keep our feet firmly grounded while helping us clear our vision for what we were trying to accomplish. We owe them a great debt of gratitude that far exceeds the fees paid to True Perceptions.”
- Mark Murnan,CLI, CFE / Founder
Complete Legal Investigations, Inc.
"I would like to commend you and your team for your outstanding service in designing our marketing materials and our website.
After our conversation we embarked on a multi-point plan to market our company to our niche security market. What impresses me the most as separated you from other companies we were considering was your multi-point strategy starting with a client survey and then continuing with a new logo and website design and marketing materials and printing; much of which was built from information our clients provided during the survey. Not only did the survey allow insight into our client’s perceptions of our company but allowed us to immediately improve areas identified by our clients and to incorporate their suggestions and additional services in our website design and marketing materials.
It is for this reason that I would like to thank your staff for a job well done and I do not hesitate to recommend True Perceptions – as your company truly delivers the true perception of a company."
– Rick Staly, M.S., F.B.I.N.A
Executive Vice President/MGMR
American Eagle Sentry, LLC.