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    The 6 Keys of Business Success: Develop

Client Testimonial

  1. 1: Assess
  2. 2: Identify
  3. 3: Strategize
  4. 4: Develop
  5. 5: Implement
  6. 6: Maintain

Profitable businesses are innovative and consistently developing materials that give them the cutting edge in the marketplace.

Now that you have your strategic plan created, it is time to develop all materials needed to implement your plan. Your materials need to be professional, reflect your vision, and embody a marketing message that speaks directly to your market.

Unless you are a graphic designer or web designer it is highly recommended you work with a professional to write and design your materials. In today’s marketplace a company’s printed and web presentation will be the final say if a prospective client will call to utilize your service or not.

Some key things to remember when developing your material:

  1. It is not about you, it is about your market.
  2. People don’t want to know who you are until they know what you can do for them.
  3. People buy benefits, not services.
  4. Self-made and cookie cutter websites scream unprofessional and start-up company.
  5. Business cards printed from your computer scream cheap (broke) and says you are not serious about your business.
  6. Color has meaning and evokes emotion. Choosing the right color scheme for your materials is critical.
  7. Inconsistency in your marketing materials takes away your credibility and causes confusion in the marketplace about your identity as a company.

What do you need to revise or develop to gain more of your market?

We Can Help

True Perceptions has a team of professionals including graphic and web designers, and web programmers, and editors to develop the following:

Corporate Identity:

  • New company name development (if needed)
  • Tag line development
  • Logo design
  • Letterhead
  • Business Cards
  • Envelopes
  • Thank you cards
  • Networking mailers

Learn About Our Corporate Identity Development and Design Service >>>

Marketing Materials:

  • Brochures
  • Websites
  • Power Points
  • Post Cards
  • Presentation Folders
  • Newsletters
  • Ads

Learn About Our Marketing Material Development and Design Service >>>

"I would like to commend you and your team for your outstanding service in designing our marketing materials and our website.

After our conversation we embarked on a multi-point plan to market our company to our niche security market. What impresses me the most as separated you from other companies we were considering was your multi-point strategy starting with a client survey and then continuing with a new logo and website design and marketing materials and printing; much of which was built from information our clients provided during the survey. Not only did the survey allow insight into our client’s perceptions of our company but allowed us to immediately improve areas identified by our clients and to incorporate their suggestions and additional services in our website design and marketing materials.

It is for this reason that I would like to thank your staff for a job well done and I do not hesitate to recommend True Perceptions – as your company truly delivers the true perception of a company."

– Rick Staly, M.S., F.B.I.N.A
Executive Vice President/MGMR

American Eagle Sentry, LLC.


“Personally, Diana is diligent, focused, and motivated. At times, we were overwhelmed with the magnitude of the tasks we were undertaking, but on every contact, Diana was able keep our feet firmly grounded while helping us clear our vision for what we were trying to accomplish. We owe her a great debt of gratitude that far exceeds the fees paid to True Perceptions. She has made us not just better business owners, but better people in the process. We are grateful to her and highly recommend her to you.”

- Mark Murnan,CLI, CFE / Founder
Complete Legal Investigations, Inc.

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