We are here to help you maintain and manage your business reputation and image.
What is perception management?
Perception management allows you to manage the perceptions of your employees and market by learning and assessing their perceptions. It allows you to keep your finger on the pulse of your company and rectify any misconceptions that could ruin your business reputation. Your business reputation and image is your most valuable asset. It is much easier and cost effective to maintain your company image than try to fix it once it is damaged. A well-maintained business image increases your bottom line profits.
"Glass, china, and reputation are easily cracked, and never mended well."
– Benjamin Franklin
Managing your company image during growth is critical. It allows you to maintain consistency both internally and externally during periods of growth. This keeps your credibility and lessens the growing pains every business experiences.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
– Warren Buffett
Benefits of Perception Management and Maintenance
- Steady revenue
- Reduction of inconsistencies, especially during growth
- Consistency in your work product and service
- Credible business image and reputation
- Intrinsic value in your business that increases your marketability
- Client retention
- Abundance of referrals
- Productive employees
- Employee retention
- Excellent corporate culture
When you hire True Perceptions to manage and maintain your company image we look at your entire organization as you can see in the diagram and information below.
A Solid Foundation – The foundation supports the development and maintenance of a clear, effective, positive, and consistent business image. The foundation clearly and simply articulates the company vision, mission, purpose, and values by which you will operate. This foundation supports the vision for the customer, and the overall business image that includes the internal, external, intangible, and tangible image. Without the proper foundation, you will never obtain a consistent business image. Your foundation gives your company and its image direction and stability. Just think about how important it is to have a well-laid foundation when building a house – A solid business foundation will do the same for your business. Click here to learn more >>>
An Intangible Internal Image – This is the employee’s response and reaction to the actions and attitudes of the company culture. This is all about how the employee feels. This must connect to the ego and emotional dimension of your employees. Click here to learn how to obtain your employees perceptions >>>
A Tangible Internal Image – This is what creates the first impression of your company to your prospective and current employees. This allows the employees to trust you and want to work for you. It also creates the employees’ desire to buy in to the company values and vision. This is where the fives senses come in. This is all about what the prospective and current employees see, smell, hear, touch, and taste.
An Intangible External Image – This is the customers’ response to the tangible plus their reactions to the actions and attitudes of the company employees. This is all about how the customers feel about their experience with your company. This must connect to the ego and emotional dimension of your customers and the public. Click here to learn how to obtain your clients perceptions >>>
A Tangible External Image – This is what creates the first impression. This allows the customers to trust you. This creates the market’s desire to want to do business with you. This is where the five senses come in. This is all about what the customers see, smell, hear, touch, and taste. Remember you only have one opportunity to make an outstanding first impression.
An Internal Image – This is the atmosphere within the organization, the company culture; the positive or negative interactions of employees with management, company policies, and procedures. This is what helps to develop employee loyalty.
An External Image – This is the impact of both the tangible and intangible, plus the general public’s opinion of the company – the public’s perception.
An Overall Business Image - This is what will create consistency in every interaction your employees and customers experience with your organization. This consistency will bring added credibility and longevity to your business.
An End Result which is the vision for Your Customer – This is the end result of your transformed corporate image. Your customer will receive outstanding service on a consistent basis, which will inspire them to continue to do business with you and refer you to others. This will increase your customer satisfaction, credibility, and bottom line.
Our pricing is based on your individual business needs and varies depending on the structure and size of your company. Please call us at 678-583-0401 or e-mail us us for a FREE business assessment.
Once we have assessed your business we will send you a proposal.
“Image can mean everything. Having a strong corporate image cannot be overemphasized.”
- Better Business Bureau
"I would like to commend you and your team for your outstanding service in designing our marketing materials and our website.
After our conversation we embarked on a multi-point plan to market our company to our niche security market. What impresses me the most as separated you from other companies we were considering was your multi-point strategy starting with a client survey and then continuing with a new logo and website design and marketing materials and printing; much of which was built from information our clients provided during the survey. Not only did the survey allow insight into our client’s perceptions of our company but allowed us to immediately improve areas identified by our clients and to incorporate their suggestions and additional services in our website design and marketing materials.
It is for this reason that I would like to thank your staff for a job well done and I do not hesitate to recommend True Perceptions – as your company truly delivers the true perception of a company."
– Rick Staly, M.S., F.B.I.N.A
Executive Vice President/MGMR
American Eagle Sentry, LLC.