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    5 Key Business Principles: The Principle of Perception

Client Testimonial

  1. 1: Vision
  2. 2: Perception
  3. 3: Leadership
  4. 4: Reputation
  5. 5: Consistency

Perception Creates Reality® - A company who manages the perception of their market achieves great things.

The way others perceive your business will create your reality. Perception may not be the reality, but in the eyes of employees and client’s it is reality. Others perception of your company will be created by how well you master the six keys and five principles of business.

A business who does not master the six keys and five principles of business will have no foundation, internal structure or standards on which the company will operate, which will cause many inconsistencies. These inconsistencies will allow the company to be perceived as unstable, and make clients think twice before doing business with such a company. They will also cause high employee turnover and low client retention and result in low profitability at best.

A business who does master the six keys and five principles of business will have a solid foundation, internal structure and solidified standards by which the company operates. This will enable the company to provide a consistent work product or service and stability for their employees. This will also attract and retain the ideal employee and clients and the result will be increased growth and profitability.

Companies who fail to manage their markets perception will ultimately struggle and many times fail. Every company can choose to manage how their employees and market perceive them. Companies who are pro-active and choose to master the six keys and five principle of business are always glad they did and reap the rewards and benefits all wish to achieve.

Learn About the 6 Keys of Business >>>


"I would like to commend you and your team for your outstanding service in designing our marketing materials and our website.

After our conversation we embarked on a multi-point plan to market our company to our niche security market. What impresses me the most as separated you from other companies we were considering was your multi-point strategy starting with a client survey and then continuing with a new logo and website design and marketing materials and printing; much of which was built from information our clients provided during the survey. Not only did the survey allow insight into our client’s perceptions of our company but allowed us to immediately improve areas identified by our clients and to incorporate their suggestions and additional services in our website design and marketing materials.

It is for this reason that I would like to thank your staff for a job well done and I do not hesitate to recommend True Perceptions – as your company truly delivers the true perception of a company."

– Rick Staly, M.S., F.B.I.N.A
Executive Vice President/MGMR

American Eagle Sentry, LLC.

“True Perceptions was able keep our feet firmly grounded while helping us clear our vision for what we were trying to accomplish. We owe them a great debt of gratitude that far exceeds the fees paid to True Perceptions.”

- Mark Murnan,CLI, CFE / Founder
Complete Legal Investigations, Inc.


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